Coors Light

The Offline Beer

Millennials are always living for the ‘Gram insteaad of in the moment.

We partnered Coors Light with Instagram to make their beer un-Instagrammable.

With our AR filter, any attempt to post photos, videos, or any other content with the beer is censored, pulling consumers off their phones and into the moment. IRL. The way beer was meant to be enjoyed.

Spec work done with art director Vic Parizzotto