Intuit

The Breakthrough

Intuit partnered with independent rapper LaRussell to create a song about his rise to personal, professional, and financial independence. Then he turned that song into an open verse challenge, prompting artists to submit their own verses on IG and TikTok for a chance to win $20k.

To help spread the word, we worked with UnitedMasters to set up a SXSW experience at the House of Independence. The event included a sound booth to submit your verse live, a Q&A with LaRussell, and a live performance featuring LaRussell.

Creative Directors: Emmeli Österdahl, Matt Herr

Art Directors: Hailey Boerema (ACD), Kamiin Valree

Copywriters: KS Shanti (ACD), Matt Weisman

Results: 8.8M views, 142.4K social engagements, and 1.5K submissions.