Museum of Modern Art
Same painting. Different you.
They say you can’t step in the same river twice. The river flows; you change. Each time you come back, things are different.
Well, how about viewing famous art in a museum? Especially after living through the COVID-19 pandemic, it’s safe to say you won’t see these paintings the same way as before.
Come along and visit the galleries of MoMA for the first time…all over again.
Spec work done with art directors Thomas Kramer and Will von Weise
Paid social
Any good campaign needs its meme-adjacent social content.
Some would say memes are art. So why can’t art be memes?
We wanted to target a younger audience with that tone so they’d come see the pieces for themselves.
Coffee table book
Bring MoMA and the new meaning behind its paintings home with you.
The only thing missing from this coffee table book is legs so it can actually be the coffee table (we didn’t feel like getting sued by Jerry Seinfeld…).
