The Non-Stop NBA

To tip off the 2022-2023 NBA season, we created the ultimate super fan. Able to speak to all things hoops from the court to the culture, this motormouth started the season full of energy and didn’t slow down. Whether it’s sick handles, tunnel fits, memes, or anything in between, this fan is spreading the word on all things NBA. Because the league—like our character—is Non-Stop.

Creative Directors: Mina Mikhael, Steve Horn

Art Directors: Rob Lewis, Kamiin Valree

Copywriters: Terrence Watson, Matthew Weisman

Producers: Laura Ferguson, Estevan Palomino

Awards: Clio Sports, Bronze (5x)—Brand Content, Fan Engagement, Cinematography, Copywriting, Direction