CRUNCH
Turn Up the Fun
We noticed that adult life can feel a little…flat. So we crafted a story to show that life is better when you add a little texture with CRUNCH bar. Those rocky ridges of crisp rice enveloped in milk chocolate are the perfect way to mute the monotony of everyday life and #TurnUpTheFun!
Creative Directors: Emmeli Österdahl, Matt Herr
Art Director: Kamiin Valree
Producers: Todd Piskin, Kristen Wiggs, Leyla T. Rosario
SOCIAL CONTENT
SPOTIFY ADS
“CRUNCH IT OUT” PARTNERSHIP
After we launched our spot, we wanted to continue turning up the fun across social, so we partnered with some popular creators on Instagram for “Crunch It Out.”