Greek God Group Chat
(God Squad)

What do you do when you have to highlight the new Apple Watch’s fitness tracking capabilities and Xfinity Mobile’s wireless network? You create a mythological group chat to support Sisyphus crushing his eternal punishment workout. Then you slap a banger of a track on it. This was Apple’s first partnered spot for Apple Watch.
Feels pretty epic.

Creative Director: Jake Blumenau

Art Director: Juliann Gates

Copywriter: Matthew Weisman

Producers: Amy Wertheimer, Tara Leinwohl

Directed by: Ivan Grbovic